The piece of the week, because it puts on record what the CEOs it asked usually say in private. BCG surveyed 152 chief executives of companies with at least $500 million in revenue: nearly nine in ten see cost or revenue benefits from AI in targeted areas, nearly two thirds run pilots, 26 per cent have embedded AI in a broader transformation, and 14 per cent have defined the P&L impact for all their initiatives. BCG’s four moves are organisational, not technical: the CEO orchestrates and the business is accountable, few high-value areas, value tracking before launch, people and change funded in full. Two things to read against the source. "High performers" are defined by outcome, at least 10 per cent cost reduction or 5 per cent revenue growth, so "seven times more likely to redesign workflows" is a correlation among 152 answers, not a measured lever. And the sentence that will be quoted most, 10 per cent of the value from algorithms, 20 from data, 70 from the operating model, opens with "In BCG’s experience". It is a house rule BCG has published since October 2020 and spelled out in 2022 ("Five Rules for Fixing AI in Business"), not a result of this survey. The direction holds, and I would apply it to any technology programme: name the person before you choose the tool.